iHealth
Unified Care

Overview

iHealth is a leading health tech company, widely known for its COVID-19 test kits, at-home monitoring devices, and the Unified Care program. The program is designed to improve patient outcomes, enhance clinical efficiency, and reduce costs for healthcare providers.

Responsibility

Research
Product Design

Web Design
Design System

Marketing Strategies

Team

Product Team
Developers
Product Managers
Marketing and Sales
Care Team

Context

At iHealth, I collaborated cross-functionally to optimize the patient care journey, improve user experience, and deliver solutions aligned with business goals. My primary focus was on patient-facing products, web development, and marketing strategies to help build a holistic healthcare ecosystem that supports patients, providers, and internal teams. My work spanned the Unified Care mobile app, web experience, care portal, and patient education materials.

Unified Care Product Opportunity

The app was designed to help patients monitor their vitals at home, stay connected with their Care Team, and access personalized resources to improve health outcomes. The original app was functionally and visually outdated due to limited maintenance and a lack of strategy. In addition, data showed that the product had a low user engagement rate, leading to poor app performance. As the program evolved, this called for an app refresh. By creating a modern, user-friendly experience, we wanted to enhance patient care, improve usability and functionality, and scale with evolving business needs.

As our business model and health devices evolved, we continuously explored scalable solutions to elevate digital health experience.

Challenges of App Redesign

Based on the project roadmap and business goals, we divided the app redesign into multiple phases. Rather than launching an entirely new product, I led the redesign of the existing app and worked closely with the product team to integrate advanced features that aligned with the long-term product vision. Key challenges are highlighted below.

User Segments

Previously, 57% of our primary users are seniors referred to the Unified Care program by their providers or in-network medical groups. As the business model evolved, we expanded our design approach to support a more diverse user base—beyond seniors—to ensure accessibility and usability for all patient segments.

Chat Feature

Originally, the "Chat with us" was displayed as a Floating Action Button with scalability and accessibility problems. The chat feature has been thoughtfully redesigned and prominently featured on the home screen and throughout the app. This design enhancement significantly improved user engagement, functionality, and overall experience.

Reset Password Feature

Previously requiring a support call, password reset process was streamlined by introducing an alternative option for users to reset passwords through identity and account verification—reducing manual effort and improving user convenience.

New Features

Throughout the project, I designed and launched new features to enhance patient care and clinical workflows. These improvements focused on timely support, symptom identification, account, and more.

Design System

Initially, there was no unified design system resulted in visual inconsistencies and higher development cost. As I introduced new features and redesigned the product interface, I contributed to evolving the Unified Care app’s Design System by establishing design foundations, creating reusable components, defining tokens and naming conventions.

These effort ensured visual consistency, improved scalability, and streamlined product development—boosting implementation efficiency by 30%.

Core Experience

With the Online + Offline (O+O) business model, the app will integrate features that support every touchpoint of the care journey, elevating the digital healthcare experience. We approached the redesign strategically, translating insights into meaningful product features and design explorations.

Web Experience
and Project Planning

As a design lead, I also focused on improving the overall UI/UX of iHealth’s and Unified Care’s websites, conducting extensive research and redesigning segmentation pages.

Results

Following the launch of the new Unified Care app features, we closely tracked product performance and engagement metrics. Within just two months, user engagement increased by 15%, and 95% of feedback was positive.The new design system and style guide improved design implementation efficiency and cross-functional collaboration by 30%.

Additionally, enhancements to the web experience provided strategic direction that boosted performance—driving conversions, increased traffic, and contributing to overall business growth.