iHealth
Unified Care

Overview

iHealth is a leading health tech company, known for its COVID-19 test kits, monitoring devices, and the Unified Care program. The program is designed to improve patient outcomes, enhance clinical efficiency, and reduce costs for healthcare providers.

Responsibility

Research
Product Design

Web Design
Design System

Marketing Strategies

Team

Product Team
Product Managers
Developers
Care Team
Marketing and Sales

Context

At iHealth, I collaborated cross-functionally to improve patient care experience, support product development, and streamline both clinical and team workflows. My projects spanned the Unified Care mobile app, web experience, care portal, and patient education materials. Ultimately, these design solutions contributed to building a holistic healthcare program that better supports patients, providers, and internal teams.

Unified Care
Product Opportunity

As the program evolved, focusing on online and onsite care delivery, this called for an app refresh. The project goal was to deliver better patient care support, enhance product functionality, and scale with business needs.

Unified Care App

The app was designed to help patients monitor vitals, connect with Care Team, and access personalized resources to improve their health outcomes. However, it was functionally and visually outdated due to low maintenance and the absence of a clear product strategy.

User Segments

Previously, 57% of our primary users were seniors, but we expected a shift in our user base as the program expanded. For the app redesign, we focused on improving accessibility and usability to ensure the product was intuitive and easy to use across all patient segments.

Roadmap

Instead of redesigning and launching the entire app at once, we adopted a phased rollout approach. We prioritized high-impact features for initial improvements and gradually introduced new features to further optimize the product over time.

Key Challenges

Designing solutions in the healthcare space comes with unique challenges. Below are some of the key challenges I faced throughout the project lifecycle.

Research

By leveraging a variety of research methods, we uncovered key insights into user pain points, clinical workflows, and technical constraints. These findings revealed opportunities for program improvements across the app, portal, and web experience, directly shaping our product strategy and design direction.

Research Takeaways

From our research, we organized the findings into several key themes, each with a significant impact on care delivery and patient support.

How Might We

Collaborating closely with PMs, the Care Team, and other stakeholders, the product team used a strategic, co-creative approach to generate ideas and define key opportunity areas.

Feature Prioritization

For the app redesign, we created a new information architecture to better organize product features and improve navigation. Guided by the business strategies, we prioritized high-impact features first and planned for continuous optimization over time.

Chat Feature

The chat feature enables users to connect with care team; however, it’s previously underused due to functionality and accessibility issues, resulting in low engagement. The feature is now thoughtfully redesigned and prominently displayed on the home screen and key touch-points. significantly improving user engagement, usability, and overall care experience.

Reset Password Feature

Although only 15% of users log in via passwords, those who forget them must call support for a reset. Therefore, I introduced the password reset feature to streamline the process, minimize manual support, and reduce user friction.

Improved Experience

Throughout the project, I designed and launched new features to enhance patient care and clinical workflows. These improvements focused on timely support, symptom identification, medication reminder, and others.

Design System

Initially, there was no unified design system resulted in visual inconsistencies and higher development cost. As I introduced new features and redesigned the product interface, I contributed to evolving the Unified Care app’s Design System by establishing design foundations and creating reusable components.

Web Development
and Optimization

As a design lead, I optimized iHealth’s and Unified Care’s websites for performance, business growth, and brand standards, providing ongoing design support and vision through research and segmentation redesigns beyond the app experience.

Impact

After launching new features in the Unified Care app, engagement increased by 15% with 95% positive feedback. The design system also streamlined design and development by 30%. Most importantly, the scalable solutions I delivered across the products and websites elevated design standards and brand impact.

Takeaways

Improving user engagement requires user-friendly features, timely support, and effective education—each closely tied to product design, care delivery, and personalized health content.

Clear and consistent data visualization
helps users understand their vitals and trends, driving more informed health decisions.

Product narrative is partially refined with concise and easy-to-understand content, but we can further standardize terminology, instructions, and create branded illustrations to enhance overall usability, navigation, and user confidence.